Principles of Marketing

Covers marketing principles including the marketing process, understanding buyers and markets, marketing research, segmentation, targeting and positioning, the marketing mix, and the economic and legal environment in which a business enterprise operates. The in-class emphasis is on marketing in small and medium-sized businesses.

Tuition: $399.00
Class Length: 5 Weeks
Registration for Fall 2020 is currently closed.
Registration for Certificate 2nd Half 2020 courses will open Tuesday, September 1st, 2020 at 12:00 AM CT.

Course Sections — Certificate 2nd Half 2020

DENISE TOLITSKY
 
Online
Day
Mon - Fri
Time
12:00 PM - 12:00 PM
Dates
Sep 21, 2020  to Oct 25, 2020
Registration for this class is closed.
DENISE TOLITSKY
 
Online
Day
Mon - Fri
Time
12:00 PM - 12:00 PM
Dates
Nov 30, 2020  to Jan 17, 2021